5 Common Mistakes Made By Direct Sales Companies #3

vlogo5-2.jpgSorry, that I’ve been away for a couple of days. I know that you have been eagerly anticipating Mistake #3. The last few days have been busy and exciting! For starters, I have a new niece; she was born yesterday, 8 lbs and 4 oz. And, my client at Multicultural Direct Selling Alliance member, Eden Body Works, was on Oprah yesterday! You’ll be hearing a lot more about this company really soon.

Now, back to the subject at hand, Mistake #3.

Do Not! Conduct your Own Conference Calls

Big mistake! Yes, you want to be personal with your representatives, especially during the start up phase. But, being on the calls every week diminishes your authority. It can also cause you, as the owner, to feel so pressured into pleasing your representatives that you end of making bad business decisions. I was on a conference call with one of my clients, and the reps kept asking about the introduction of certain products and other business related matters. My client not only got overwhelmed with having to answer politely, but ended up saying yes to some things that she wasn’t ready to say yes to nor could her company afford it at that time.

I’m not saying to become this impersonal, god of a CEO that totally unaccessible to the people that’s making you money, by no means! But, hiring an expert to conduct the calls or training one of your employees to do so will make your life much easier. Most major companies have persons in charge of training and the owners will usually show up two to three times per year as guest speakers. That way, the reps will get a special treat-the chance to hear the wisdom of the CEO.

Remember, you hold the business plan, and it’s your investment.

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